Argos increases average basket spend by 400%

Argos increases average basket spend by 400%
on January 15, 2015 in News

On-card offer by TopCashback yielded £1.2million worth of sales

UK cashback website, TopCashback, has launched its first card-linked cashback offer with national high-street catalogue retailer,Argos.
The partnership enables TopCashback customers to receive cashback benefits on all card purchases made in-store at Argos, with initial results yielding £1.2million worth of sales.
TopCashback customers are now offered the chance to earn cash back on their in-store card purchases at Argos, in addition to the existing online channel.
Increasing basket spend
Argos’ cashback offer for TopCashback members was designed to focus on three key areas. In addition to providing additional motive for being a TopCashback customer, the scheme also set out to drive additional traffic into Argos stores throughout the country while increasing the average Argos basket spend.
Additional focus was also put on attracting TopCashback members into stores that had not previously shopped with Argos.
The offer, ‘5% cashback when you spend £50 or more in-store’, ran from the 27th October 2014 – 25th December 2014 and to date, has generated results far beyond the expected returns.
Five times the normal spend
In-store sales have reached a tally of £1.2m, with an average transaction value that is nearly 5 times the normal spend. Further to this, more than two thirds (68%) of TopCashback members who participated in the offer had not previously engaged with Argos through TopCashback before.
TopCashback also noticed an increase in Argos traffic and awareness online, with a
noticeable positive impact to their online sales.
The On-Card offer platform was designed and is managed by Trusted Loyalty Partners to connected partnering merchants with subscribed member groups, in order to offer benefit schemes suited to employee or loyalty promotions.
Partnering organisations are able to offer exclusive discounts or rewards to be used in conjunction with the merchants to the subscribed member groups.

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